Fast Motorcycle Industry News

cyril-Huze-fast-newsDuring The 75th Sturgis Rally, Record Sales At Black Hills Harley Davidson. Last year Black Hills Harley Davidson sold a record 376 bikes in a two week span during the rally. This year they would have sold 525 bikes! Nearly 75% of bikes sold this year include a trade. The top selling bike at Black Hills Harley Davidson is the Street Glide Special, but the toughest bike to get is the Harley Davidson Trike.

Triumph Confirms Posponement Of Land Speed Record Attempt. In the light of Guy Martin’s crash at Ulster Grand Prix last week, and the injuries he sustained, the Triumph Land Speed Record team has confirmed its decision to postpone the planned attempt until 2016 so that the Lincolnshire racer can be fully fit for the record run. Triumph has released the following statement: “We’re obviously concerned with the news that Guy has sustained injuries as a result of his crash in last week’s Dundrod 150 race. While in true form, Guy has signed himself out of hospital this week, we all feel that given his injuries it won’t be possible to complete the required testing prior to attempting to take the record this year. “Guy is a unique talent and having such a pilot for our Rocket motorcycle is absolutely central to our attempt. We wish him a full and speedy recovery and will confirm a new date for our 2016 bid as soon as we can.”
Ends.

Ducati CEO Aims To Protect Motorcycle Brand Aura As Sales Spike. Since a surprise takeover in 2012 by German automaker Volkswagen, Italian sports motorcycle maker Ducati has enjoyed an era of much-needed financial stability that it has ridden to record sales. During the first half of the year, the company increased sales by 22 percent to a record 32,600 motorcycles. Ducati CEO Claudio Domenicali is focused on protecting the aura of exclusivity surrounding the brand, which is best known for its success on global racing circuits and for this purpose doesn’t intend to flood the market. This year’s sales include 9,000 deliveries of the Scrambler, a new retro-styled bike aimed at customers who may not have traditionally considered buying a Ducati. Some enthusiasts have been critical of the laid-back Scrambler — complete with its own yellow logo and line of clothing and accessories — as a departure from Ducati’s racing roots.

Milwaukee-Area’s Largest Harley Dealership, House of Harley-Davidson Is Sold. The House of Harley-Davidson, 6221 W. Layton Ave. in Greenfield, was sold to Jeffery Binkert and Craig Winger. Terms of the transaction were not disclosed.
Binkert will assume the role of president. He previously worked as an investment adviser representative for Fisher Investments in Fontana. Winger, who was a general sales manager at Uke’s Harley-Davidson in Kenosha, will serve as vice president and general manager at the House of Harley.

Harley-Davidson (NYSE:HOG) Has Received A “BBB” Credit Rating From Analysts At Morningstar. The investment research firm’s “BBB” rating indicates that the company is a moderate default risk. They also gave their stock a three star rating.

2 Responses to “Fast Motorcycle Industry News”


  1. 1 marcus Aug 14th, 2015 at 12:11 pm

    OK, so Ducati sold 9,000 Scramblers (a great – cheap – little bike) out of 32,600 total (27% of sales).

    That 22% increase in total sales represented about 5,900 total bikes over those sold last year before the new Scrambler was manufactured. But they sold 9,000 units of the new Scramblers. Which means that sales of Ducati’s traditional expensive race bikes decreased by about 11% (3,100 bikes).

    Not sure what to make of this. Race bikes are now “exclusive” because they are selling fewer, but cheap Scramblers with the Ducati name are being stamped out like s?

  2. 2 James just another Crazy Kiwi Aug 15th, 2015 at 12:11 am

    HD needs to be building a scrambler XR slash flat tracker out of the 750 and cash in on the Trend
    Triumph needs to re vitalise there Scrambler. Young people like them they are not too expensive.

    I wonder how the Sport bike market is trending World Wide ??

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