Fast Motorcycle Industry News


Proposal To Name Highway 45 Harley-Davidson Heritage Highway. Highway 45 runs 300 miles from the Illinois state line to Upper Michigan. If you travel that stretch, you’ll pass at least two of Harley-Davidson’s major facilities, one off of Pilgrim Road. and one at Capitol Drive. Jim Crain of the Milwaukee HOG Chapter is working with former State Senator Dave Zien and a number of other Harley-Davidson enthusiasts to propose that Highway 45 be renamed the Harley-Davidson Heritage Highway of Honor. They’ll announce a formal plan to move it through the state legislature on Friday, August 23rd. In the past, some have expressed concerns about naming a public stretch of road for a private company. But Gov. Scott Walker, a Harley-Davidson rider himself, says he would support it.

NHTSA Announces Plan For VIN Recall Online Tool. The U.S. Department of Transportation’s National Highway Traffic Safety Administration has published a final rule requiring automakers and motorcycle manufacturers to provide consumers with a free, online tool on their websites so the motorists can search recall information by Vehicle Identification Number starting next year. “Safety is our highest priority, and an informed consumer is one of our strongest allies in that effort,” said U.S. Transportation Secretary Anthony Foxx. “Owners and potential buyers alike will soon be able to identify whether a safety recall for their specific vehicle is incomplete, using our free online search at”The announcement also says the VIN information will help NHTSA identify defect trends, and manufacturers will be required to provide vehicle owners with direct notice of recalls within 60 days of notifying NHTSA that a recall is occurring. This rule says the online information must be updated at least weekly. Consumers will be able to determine whether they must take action to address an uncompleted safety recall that affects their specific vehicle.

Electric motorcycles Set To Hit Historic Indianapolis Motor Speedway. BElectric motorcycles will hit the Indy Motor Speedway on Sunday for the eight-lap FIM eRoadRacing World Cup. “I think it’s a great idea and it’s a great venue, and that’s been evidenced by the amount of fans and interest,” Brammo team manager Brian Wismann said. “This is the world center of racing and this is new technology, new racing, exciting racing. It only makes sense for it to be here.” Adrian Stewart, Brammo’s director of marketing, says it’s just a matter of time before electric bikes become more mainstream. For those who think the quieter bikes aren’t real motorcycles, Ted Rich, who qualified fourth on a Zero S, disagrees. “This is no Prius,” he said. “It’s a high-performance motorcycle right off the shelf just like R6 or any of the gas Supersport bikes. This is a real motorcycle. You could ride it to work every day, you can race it out here. It’s ready for prime time. It’s very unique, too.”

Harley-Davidson Stock Gets A Consensus Rating of “Buy” And An average Price Target Of $59.77. A majority of equities research analysts who have recently issued reports about the Harley-Davidson stock (HOG) rate it a buy. Most rate it “outperform”, “overweight”, “buy” or “neutral”. Only one as a “sell”. Harley-Davidson has a one year low of $40.59 and a one year high of $59.84. The stock’s 50-day moving average is $56.63 and its 200-day moving average is $54.41. The company has a market cap of $12.948 billion and a P/E ratio of 18.74. In other Harley-Davidson financial news, CEO Keith Wandell unloaded 77,102 shares of the company’s stock on the open market in a transaction that ocured on Tuesday, August 13th. The shares were sold at an average price of $58.82, for a total transaction of $4,535,139.64. Following the sale, the chief executive officer now directly owns 70,545 shares in the company.

Polaris Hires A VP Of Global Customer Excellence. Polaris has hired Tim Larson as Vice President of Global Customer Excellence and will begin work immediately, the OEM announced. Polaris explained the new initiative: “With the growth of digital technology, the retail environment is more dynamic than ever before. Leading companies must stay ahead of customers’ rapidly changing expectations. For Polaris, this means delivering excellence at each customer touch point, across its current global dealer network, business units, channels and technology, as well as evaluating strategic expansion of distribution channels and customer base. To address that need, Polaris created this new leadership position directly accountable for those intersections to deliver a truly differentiated customer experience. “Striving for customer excellence in all that we do is vital to Polaris’ efforts to continue growing and leading our markets, and we are excited to have Tim joining us to spearhead this effort,” said Polaris Chairman and CEO Scott Wine. “For nearly 60 years we have developed world-class products. To drive continued growth, we must take this solid foundation to the next level by creating a unique and identifiable world-class customer experience. Tim brings an extensive professional background perfectly suited to the demands of this new role.