Harley-Davidson 4Q profit up 9.7 pct

Harley-Davidson announced that strong international sales of its motorcycles helped drive its fourth-quarter profit up 9.7 percent. Just above Wall Street expected . But U.S. sales were flat. Worldwide retail sales of Harley-Davidson motorcycles grew 6.4 percent for the quarter. Over the past few years, Harley has improved overseas dealer networks and marketing programs, which in turn has boosted sales. There are about 1,300 dealers worldwide. Shipments grew 6 percent to 92,848 units. Domestic sales gained only 0.3 percent, but Harley estimated the overall heavyweight motorcycle market was down 1.7 percent for the quarter. Overseas, sales of the bikes rose 29.4 percent, with Canada seeing an increase of 37.4 percent and Europe an increase of 31.2 percent for the quarter. Dealers will hold more rallies and safety programs in the U.S. this year to bring in new riders, young, minorities and women. Fifteen years ago, 2 percent of Harley buyers were women. Last year, they made up 12 percent. Females want to get into the sport but want to find out how to learn to ride safely. The main point is, Harley is growing faster than the market.

5 Responses to “Harley-Davidson 4Q profit up 9.7 pct”

  1. 1 bobster64 Jan 21st, 2007 at 12:11 pm

    I think one of the reasons Harley is doing so good with exportation is because the dollar is so low making the bikes much cheaper.

  2. 2 Jan 24th, 2007 at 9:25 pm

    Don’t be surprised if in a few years Harley is under investigation for stacking the books in their favor.

  3. 3 eric simms Jan 26th, 2007 at 7:56 am

    As a current resident of Switzerland (center of Europe) I have seen Harley Davidson expositions a couple of times in the last year here. At some of the larger malls near the major cities (Geneve) and at the newly rennovated Zurich airport. The dollar being low in value certainly helps sales I would believe. And I do not see the dollar gaining strength anytime soon…

  4. 4 Wanderer Jan 26th, 2007 at 9:17 am

    Agree with you. The dollar is worth nothing. Good for Harley. Bad for US tourists. Many Harleys in Switzerland?

  5. 5 eric simms Feb 4th, 2007 at 12:22 pm

    There are a few dealerships throughout the country…but loads of room to grow still here in Switzerland. I have been in Germany (stuttgart) on business and seen several dealerships and customers!— HD is really taking off there without a doubt.

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